Jetplace, the owner of dating site www.redhotpie.com.au has been forced by the Australian Competition and Consumer Commission (ACCC) to admit their anti-competition activity that added approximately 1371 fake profiles to its ‘Uncut” section.
Jetplace used the non-bona fide profiles to send flirts or customised messages to the registered users on the websites. Now, Jetplace was ordered to disclose the deception. Many online dating sites have created some fake profiles to keep an eye on their websites, so did Jetplace. Jetplace claimed that those profiles were created for security purpose.
However, this reason failed to convince the ACCC chairman Graeme Samuel. Immediate action will be taken by ACCC to acknowledge the consumers about the deception. Anybody who registered with the dating site between December 2004 and November 2008 will be greeted with Jetplace’s admission to deception upon their log on. Besides, Jetplace is required to :
• send a copy of the notice to the email address of each of those users,
• implement a corporate trade practices law compliance program, and;
• pay ACCC costs.
Refunds will be offered to those users who could prove that they were misled into paying for access to the site.
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